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What is email marketing?
Basically, in plain English, email marketing is a targeted mass mailing done via email. The purpose of email marketing could be advertising in order to recruit new clients, introducing a new set of products or services to an existing client base, keeping your clients informed by means of a newsletter, etc. All of the before mentioned activities are very legitimate business efforts, as long as you respect some unwritten rules and as long as the list of emails you use is what is called 'targeted', in other words the names came from a database generated by your marketing division and represents your existing client base, a carefully selected list of potential prospects or a list of people who opted in to receive your messages.
If instead of the above you use a list that you bought (you know, "25 million guaranteed AOL email addresses for only 19.95 - plus shipping"), or are doing it without warning the people on your list, or using other shady methods, then you are considered a spammer and what you are sending is spam, bulk mail, unsolicited email, basically, the main enemy of all things virtue and life in general. Yes folks, it is that easy to be labeled as a spammer, and very hard to get out of it.
Once your message is considered unsolicited, you will immediately be put on zillions of black lists, side by side with those who promise inches and inches of extra extremities and hours and hours of ecstatic pleasures (for only 3 easy payments and some handling fees).
Sound pretty risky, so why bother?
Obviously, opt-in email advertising is far more cost effective than direct marketing via regular mail, door-to-door sales, or telemarketing. Paper, printing, envelopes, and postage can add up quickly. Door to door sales require paying out commissions. Telemarketing results in high long distance bills, often without great results, as people become more and more blood thirsty toward the people on the other end of the so called cold call.
So why not just use my personal email or my company's mail server and some mailing software?
In the early days of email marketing (that is, before the art of penile enlargement was crafted), that's exactly what people did. They would gather all their emails into some primitive version of a spreadsheet, fire up some mail merging program, hook it up to their corporate mail system and voila, thousands of emails were flying away.
Today, the scenario is certainly possible, but let me tell you in a simple set of scenarios what can happen:
One of the many not-for-profit groups that decided to police the internet will intercept that a large number of emails were generated and sent by a server near you (yep, they can do that). In order to protect the civilized world from those who spread spam, viruses and other vermin, they will put you on a list of threats to humanity. Those other nice corporate folks who were your indented recipients, have an IT department that gets constantly yelled at by angry users who get emails with naked people. Well - Mel, their IT guy decides to put up an anti-spam system that links to that not-for-profit's database of known spammers (oh yeah, did I mention you are now a 'known spammer'?) and block your emails. Your emails might actually be blocked so well that your company will have a real trouble communicating via email and your IT folks will all go nuts and/or get fired.
Basically, not so good. Other things that can happen are: you'll have to build some opt-in / opt-out system, in some states there are laws that require that you make it very easy for your audience to unsubscribe, you'll have a hard time formatting your emails in a decent, eye pleasing way, etc.
Lastly, the process of sending thousands of emails and managing lists, subscribing and unsubscribing people is tedious and just plain annoying. The only way to do it is with a maximum degree of automation, or, the better solution - to outsource to a company that does it professionally.
Folks, I am known for promoting the "do it in house" concept, and am not that big on outsourcing. But when it comes to mass mailing... I say stay away from it and let the professionals do what they do.
If you are worried about cost, know that the fee you pay for email marketing services, will still cost less than the continued overhead and expenses of the traditional options, not to mention the great possibilities of reaching a much larger audience, much faster (practically instantly).
What to look for in an email marketing company?
1. Automating Your Subscribe and Unsubscribe Requests
Many email marketing companies will provide you with exact HTML code you need to paste to your site to have a subscription form on your web site. The better services also provide a link at the bottom of each email that enables subscribers to update their information or unsubscribe from a list, automating everything for you.
2. Personalization of Emails
Another powerful feature of many email marketing services is the ability to use mail merge capabilities to personalize each email that you send. The better services allow to have custom fields, additional to the standard first name and last name.
3. Bounceback email handling
Bouncebacks are emails that are sent to email accounts that no longer exist or are full, blocked, etc. Essentially, you'll get a response stating that your message did not make it. All email list management software programs are able to manage subscribe and unsubscribe requests and send out messages, however without integrated bounceback email handling all the non-deliverable emails will be sent back to you, a rather big nuisance if your list is large. Ideally, the email software you use will be able to manage your bouncebacks for you. Whenever a bounceback is received, the software makes a note of the address and if another bounceback is received the email address will be sent to a list of dead addresses.
This remove capability is extremely important since if you continuously send out emails with many bouncebacks you may be blacklisted as a spammer. This is something you really want to avoid at all cost.
4. HTML email
The ability to send out HTML emails has been around for quite some time. Most email marketing companies support the ability to send out messages that include graphics and formatted text. This is surely something you'll want to look for.
However, not all of your users have the ability to view email messages in HTML format. This percentage is usually between 10-20%. Instead of seeing your aesthetically pleasing email they might see a string of meaningless code. Using most email list management programs, these 10-20% of users will open up emails from you and be very inclined to call you a spammer.
To avoid this, look for companies that use multi-part MIME to send out messages. When you send an HTML email in multi-part MIME, users who do not have the ability to view HTML messages will receive the email in the usual text format.
So who should you use?
Do your homework, read reviews, eventually, make use of a trial account and see if it fits your needs. I currently use Intellicontact (Owned by Broadwick Corporation, a company specialized in software that improves communication efficiency for businesses) - check them out at www.bsleek.com/emailmarketing - they do everything I told you about in this article, plus more.
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Do you know where is male erogenous zone? Buttock? Neck? Hands? Head? Confused? Unsure? Need some help? Okay, today you are going to learn more about men's erogenous zone and what really turns-on guys. Let get started!
The 5 Most Common Male Erogenous Zones
The Perineum
The Perineum is the skin between the scrotum and the anus and when it is lightly touched or stroked, men get aroused. Never be rough when touching, it should be gentle.
The Lips
Kissing is an act that arouses both genders, especially when the tongue is used.
The Nipple
The pigmented area surrounding the nipple is known as the areola. By stimulating the areola will cause the nipples erect and more sensitive to touch because of the high concentration of nerve endings there. Got it? It doesn't have to be complicated.
The Ear Lobes
Most men likes the gentle sensation produced by licking or kissing of the ear lobes. Never blow direct into it as it may cause agitation. It is also a hot spot for their love one to whisper sweet nothings. Don't think only girl love that, guys love girl whispering into their ears as well.
The Penis
The tip of the penis consists of the most nerve endings and is the most sensitive area when touch. The penis consists of 3 sections - erectile tissue, blood vessels and a third session that extends to the tip of the penis. When the penis becomes excited, all these tissues become engorged with blood.
Do you know the size of your current penis is limited by the amount of blood all this tissues can hold during an erection? Do you know you can enlarge your penis? Do you know most men only have an average or small penis size? They are numerous ways you can enlarge your penis. It depends on which methods you are comfortable with. If you love to exercise, most likely you prefer enlargement through penis exercises.
If you are busy and living a hectic lifestyle, the obvious choice would be penis patches unless you prefer to take penis enlargement pills. Another popular and effective ways to enlarge penis is through the usage of penis extender. No matter which penis enlargement methods you are comfortable and choose eventually, all are proven to boost your overall sexual health while assisting you to achieve the desire penis size you always wanted.
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So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remote-access, Web site and e-mail addresses. So what? Just because you’re always available to the media doesn’t mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing – except hastily prepare the hard copy kit for a costly overnight shipment.
There is a simple way to eliminate the need for keeping a large inventory of hard copy press kits and reduce your dependency on the shipping company guy: publish your clients’ press kits online.
Making the move from hard copies to press kits published online that are always-accessible is essential in today’s age of e-mail. The corporate world lives by e-mail; reporters and other media professionals are no different. These people are busy and time is always of the essence when they’ve got deadlines breathing down their necks. The decision to use your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach their desk, you might get bumped.
I know what you’re saying right now. “But, Drew, I e-mail my clients’ press materials to the media.” Well, that’s great, but just because reporters use e-mail doesn’t mean they open every stranger’s message that arrives in their inbox and it especially doesn’t mean that they even bother opening your attachments. Why? Because it’s too risky.
First of all, everyone knows not to open an e-mail from someone you don’t know; especially if there’s an attachment. This is e-mail safety 101. Strange e-mails with attachments usually mean one thing: virus. At least, that’s the take of most business’s firewalls and anti-virus protection systems. You may think you’re making waves by mass e-mailing your media lists with attached press releases, but how many calls are you getting back? Not many, since your important e-mail has been tossed out with the “wasser” worm and those annoying “enlargement” e-mails.
So what’s the solution? Reject technology and start snail-mailing and faxing again? No. Embrace technology and publish your press kits online.
Now, an online press kit is not a Web site. Don’t be confused by the term “online.” Though an online press kit can be displayed online and present information like a Web site, it is really a virtual folder or briefcase that allows you to upload and store your press materials on the Internet. Once in your online press kit folder, these documents and images can be distributed as links – not attachments.
When you prepare your sharp, concise e-mail pitch to the media, you simply insert links to your clients’ press kits. When the reporter clicks the link, the document can be opened and saved on their computer. It opens like an attachment, but the documents themselves live online. Instead of piling them onto your e-mail, you’re simply providing directions (a link) to get to them. They become part of the e-mail message, so a media outlet’s virus protection system won’t automatically kick it out of the system.
Virtually anything can be uploaded to an online press kit: press releases, high-resolution images, video and audio clips, graphics and more. Plus, since you have control over your online press kits, you can always be sure they’re up to date.
Now you’re thinking “Wow, these things sound great, but I bet they are expensive.” Not necessarily. Though there are online press kit programs available that cost into the thousands, they usually include extra features you don’t really need and will probably never use. Think of the online press kit market as the binder or folder aisle at your favorite office supply store. Sure there are binders with all kinds of extras, but you pass those by for what you need and the price you can live with.
Face it – technology is only going to get better and faster. Don’t be left in its dust trying to wave down that brown truck with your emergency overnight press kit. By going online with your clients’ press kits, you’re not only making them easy to access, but easy to cover by the media. The media loves that – and so will your clients.
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Preserve Your Memories With the proliferation of digital cameras, more people are taking more pictures. People are snapping pictures of children, nature scenes, sports and special events at an ever increasing rate. Cell phone cameras are improving quicky. These digital images can be used to create personalized artwork that will help preserve your memories.
In Search of the Perfect Picture The perfect picture may seem elusive for an amateur photographer, but perfect moments happen all the time. Perhaps your toddler is just learning to walk or Junior steals second base. These can be perfect moments. Rather than try to list them, let's just say that a perfect moment is whatever you define it to be. Getting a perfect picture of that moment is elusive at best.
The average amateur digital photagrapher faces problems that belie the advertising of digital cameras as easy, one-step devices that cannot take a bad shot. Not every picture you take with a digital camera is a masterpiece. Many of your digital images do have redeeming value though. Many digital pictures look dark or blurry and an odd color. There is a limit to the amount of improvement that can be accomplished, but most digital images can be improved.
With patience and a bit of practice, even beginning photographers can improve their photography technique. A steady camera, a little reading about compostion and above all, patience, will produce pictures that, perhaps not destined for the Louvre, will call to mind that perfect moment and help retain the precious memory.
Can This Picture be Saved? A modern digital camera can do a lot of the work for you. It cannot aim itself, but it is quite capable of focusing and judging the amount of available light. Still, the most common problem with digital images is lighting. Images often appear dark and discolored. Though these images may be less than perfect, they often contain an amazing amount of image information. There are numerous software applications available that can brighten up these images and perform a bit of color correction. In many cases, a dark, discolored image may turn out well if adjusted properly. This is part of the beauty of digital photography technology.
What is the Subject of This Image When you snap an image with your digital camera, you know the subject of the shot. Sometimes, when you look at the image later, the subject of the shot is not so obvious. This is where image cropping becomes valuable. Cropping allows you to remove the extraneous areas of the image and emphasize the subject. Again, many software applications exist that can help you perform this task. Cropping may transform a mediocre image into a family hierloom.
Image Quality and Stretching Digital cameras come in many resolutions. Resolution refers to the number of pixels a camera will use to store a digital image. More pixels, more quality. Click here to view a chart that will give you some information about resolutions and print quality from bhphotovideo.com. As the chart suggests, images that you want to print in a larger size will suffer quality degradation as they are strechted. Poster layout allows enlargement of images with sensitivity to quality. Inclusion of several images into a piece of artwork allows higher quality images to carry the load while less than perfect images of perfect moments jog the memories of those happy times.
Use Your Own Photography OK, you practiced your photography and now own several images that have meaning in your life. What next? Work with pix2posters.com to help you create unique artwork based on your digital images. Artwork based on your own memories will last a lifetime and become a cherished part of your home.
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To give a women pleasure, it is important to understand the stages of the female orgasm and what they mean to give your partner pleasure and satisfaction.
In Western terms, the female orgasm is (from the Greek orgasmos, "to swell"), is also known as the sexual climax; a pleasurable physical, psychological and emotional response to prolonged sexual stimulation.
A female orgasm, like the male one, is often accompanied by a notable physiological reaction, such as blushing with or without spasms and may be followed by additional spasms known as aftershocks.
In the East, as described in the Chinese Tao of sex, the female orgasm is far more categorized, and is said to have 9 stages.
Most men (from the East and West) who are not aware of the 9 stages often stop at stage 4, thus depriving the woman of the ultimate pleasure available to her. The 9 stages are as:
The 9 stages of female orgasm
1. The “lung” stage, where the woman “sighs”, breathes very heavily and salivates.
2. The “heart” stage where the woman is kissing her man often extending her tongue out to him.
3. The “spleen, pancreas, and stomach” stage where the woman’s muscles become tense, and she grasps her man tightly.
4. The “kidney and bladder” stage where the woman experiences a series of vaginal spasms, and she will have much vaginal secretion simultaneously. The untrained man believes this is the climax.
5. The “bone” stage, where the woman’s joints loosen and she will bite her partner.
6. The “liver and nerve” stage, where the woman moves like a snake under or over her man, and she will wrap her arms and legs around him.
7. The “blood” stage, where the woman’s blood feels like it is boiling and she is grasping her man everywhere.
8. The “muscle” stage, where the woman’s muscles totally relax, but she is known to grasp even more and bite the man’s nipples.
9. The “complete body” stage, where the woman finally collapse, and feels what is known as the little death.
Psychological stages of the female orgasm
Certainly the Eastern approach to a female orgasm is far more organized than just a “sexual climax”. But looked at more carefully, lets understand what is happening physiologically.
The female orgasm is preceded by moistening of the vaginal walls, and an enlargement of the clitoris due to increased blood flow trapped in the clitoris's spongy tissue.
Many women exhibit a sex flush; a reddening of the skin over much of the body due to increased blood flow to the skin. As a woman approaches her orgasm, her clitoris retracts under the clitoral hood, and the labia minora (minor lips) becomes darker (due to blood swell).
As her orgasm becomes imminent, the vagina decreases in size from 25% to 40% and also becomes congested from engorged soft tissue. The uterus can then experiences muscular contractions.
A woman experiences full orgasm (in Western terms) when her uterus, vagina and pelvic muscles undergo a series of rhythmic contractions. The majority of women consider these contractions to be very pleasurable.
It is at this point, Western and Eastern conceptions differ. In Western thought, after the orgasm is over, the clitoris re-emerges from under the clitoral hood, and returns to its normal size in less than 10 minutes.
Multiple female orgasms
Unlike men, women either do not have a refractory period or have a very short one, and thus can experience a second orgasm soon after the first; some women can even follow this with additional consecutive orgasms, up to eight have been reported amongst some people; this is known as having multiple orgasms. In Eastern thought, these are just part of the process.
Again, in Western thought, a distinction is sometimes made between a clitoral and a vaginal orgasm. A female orgasm that results from combined clitoral and vaginal stimulation is called a blended orgasm. In Eastern thought, this is getting closer to stage 9.
A final consideration is the case of female ejaculation. It is not considered at all in Eastern thought, but in the West there is a long-standing discussion about the existence of Female ejaculation (colloquially known as squirting or gushing).
This refers to the expulsion of noticeable amounts of fluid from the urethra or vagina during sexual stimulation at or near orgasm.
The expelled fluid is reported variously as:
• Urine, possibly due to stress incontinence,
• A clear or milky fluid which emerges (sometimes with force), has a composition similar to the fluid generated in males by the prostate gland, and is generated by Skene's glands, or
• A mixture of these two fluids.
• None of the above, but only an excess of vaginal
lubricating fluids, and is a concept used to support feminist theory or the stuff of interest for porno films.
The fact is the female orgasm goes through various stages knowing what these stages are and what to expect means that you can respond and guide you women to ultimate satisfaction.
Find out how to help your women orgasm in part 2
This is discussed in part 2 “helping your women reach orgasm every time”
